Friday, September 16, 2011

Reminds me a little of myself...

I am reposting an article I saw online today about a contest for American Apparel to recruit models for their new XL clothing line by sending in pictures of "photos of you and your junk to back it up.” First of all, American Apparel has been around for more than 20 years and has NEVER catered to anyone above a size 10. So they are calling all "plus size" models for a contest to represent the new line of XL hipster wanna-be clothes. Guess what sizes the "XL" line will consist of? Size12-14.  Really AA? Really? Way to throw us "fatties" a bone.

Here is a link to the article:

Nancy Upton is my hero for this. She thought that the contest was rude and appalling and so she sent in a series of shots where she is suggestively eating chicken and potato chips and bathing in ranch dressing. "Her photos, intended as both a joke on the company and a social commentary on how marketers represent the plus-size demographic".  

I love her confidence and her "go-get'erness" to hire a photographer and shoot such a funny statement concept. And she actually won the votes from the contest. But AA has lashed out at her saying "while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company."

Shut-up AA! If you think that "plus-sized" women are beautiful on the inside and out, then why has it taken you 20 years to offer the size? You can keep your plainly designed, over-priced t-shirts and "scene" pants to your self. Us "curvy-women" don't want your stupid clothes anyway. 

And to Nancy: I love you dear. You are beautiful!

1 comment:

  1. Dad used to get really pissed shopping for clothes because stores tend to put larger sized pants closer to the ground. He said that stores wanted all of the fat people to have to duck down behind shelves and look for their clothes on the floor to hide them from the skinny shoppers.

    I always thought he was just being a grumpy old fart, but now that I'm a grumpy old fart too, I've realized that he's probably right.

    Good for Nancy, too for calling out AA's newfound 'love' for regular people. It sounds to me that the real problem is not even skinny people are buying AA's ugly-ass clothes anymore, so they're trying to develop a campaign targeted towards fat people who want to wear skinny people brands.